Head of Google’s Webspam Team and Software Engineer, Matt Cutts and the Features Editor of Search Engine Land, Vanessa discuss about Google Page Rank update and its affects all over the globe. Recently Aviva Directory has been penalised second time by Google.  Aviva directory lost Page Rank from 6 to 0, Can’t believe. Well at present Google is on hunt to penalise Web Directories. CoolSeller SEO Friendly Directory got his Page Rank back after 2 months.

In the below interview they discuss the number of topics especially page rank reduction and its affects. Also tips to stop web site hacking and best practice. Then the recent change in Google algorithm regarding the sub-domains and Google’s policies for the page rank and indexed pages. Vanessa Fox tells us about her current endeavours and what she looks forward too in her career. Matt Cutts and Vanessa Fox talk about the changes in Google WebMasterTools as well and how they are expanding to different languages all over the world. For all of the details of the interview please view the below interview clip.